ELI DANCE ALI
VIDEO PRODUCER
VIDEO DIRECTOR
VIDEO CREATIVE
Recent Work
TAC Victoria
Why We Ride: Tara
After years of creating shocking car-crash TV adverts, TAC's focus has shifted to building community and connecting with Australia's road users.
Why We Ride is a three part series that celebrates riding and the joys it brings - it's all about the feeling you get when you're on your bike, while urging those who do (no matter how experienced) to brush up on their skills each season, and to ride to the changing road conditions. Motorcycle version with Josh available to view here.
3-person crew / 1 day shoot / $10K - $15K indicative budget range
Deakin University
I Want To Go To Deakin
With 2022 came the end of a lockdown era, and Deakin University needed to reach students from abroad to encourage them to return to Australia for tertiary education.
Managing the project from creative all the way to production, we were thrilled to create a series with strong engaging visuals, dynamic movement and to help solve the question that every 18 year-old dreads to be asked... “What will you do next?”. A full-suite campaign for Deakin's International Marketing Team.
6-person crew / 6 day shoot / $100K+ indicative budget range
Bakers Delight x BCNA
Pink Bun Campaign
2024 marks our 5th consecutive year of creating videos for the Pink Bun Campaign. With the previous year's campaign raising over $2M for women and men affected by breast cancer, the challenge was set to maintain that momentum - a big ask in the current economic climate. The main outputs included two 30-second heroes, three 90-second longform case studies and 15-second shorts for paid social advertising.
You can watch our very first Pink Bun series from 2019 here to see where it all started. Plus a behind the scenes look from this year, courtesy of my cousin Zai.
4-person crew / 1 day shoot / $10K - $15K NFP indicative budget range
Vic Gov x Maribyrnong Council
Chef Out West Series
Between the seemingly endless covid lockdowns, Maribyrnong City Council was stepping-up and looking to encourage those in the west to support their local communities, and what better way than to showcase the amazing diversity of food and culture the West has to offer.
It was an unforgettable experience for our modest crew who were invited into these people’s lives and kitchens, and a real privilege to share their stories through this series. The seven-episode series was purchased by SBS ON DEMAND for national distribution.
3-person crew / 8 day shoot / $50K - $100K indicative budget range
Attica x Koko Black
An Adventure of Chocolate
Artisan chocolate with a three Michelin-Star chef? Yes please!
To celebrate the limited-edition partnership between Koko Black and Attica's Ben Shewry, we created this short look-behind-the-curtain film to showcase the craft, passion and thought that went into the decadent 10-piece box of chocolates.
More Koko Black examples to view: A Koko Christmas, Melt Away, and Smoked Hot Chocolate.
3-person crew / 1.5 day shoot / $15K - $25K indicative budget range
Create With Me
I don't have hundreds of clients, instead I focus on building great ongoing relationships with only a few. Together we collaborate, tell important stories and have fun along the way.
It's all about collaborating with purposeful comms people to create meaningful content.
My biggest point of difference is my background in corporate comms and marketing teams.
I was once like you... engaging external suppliers to help make my work dreams come true. Unlike you, however, I didn't have the strength for the endless meetings and internal politics 🫠
So instead I'm here to make videos that hit your organisational goals - to make you look good at work - all while producing a video I can be proud to show my parents.
If that's what you're looking for then let's get together, partner!
Based in Melbourne, but work all around Australia. Even overseas on occasion.
